users (MAUs) in India to 78 million in
Q1 2013, an increase of over 50
percent compared to 51 million MAUs
as of March 31, 2012.
"We had 73 million MAUs in Brazil as
of March 31, 2013, an increase of 62
percent compared to the same period
in 2012 ; and we had 78 million MAUs
in India as of March 31, 2013, an
increase of 50 percent compared to
the same period in 2012," Facebook
said in a filing to the US Securities
Exchange Commission (SEC).
An expanding user count in India and
Brazil helped the world's largest social
networking site Facebook to increase
its monthly active users (MAUs) to a
whopping 1.11 billion in the first
quarter of 2013. The ubiquitous social
networking platform's MAUs rose by
23 percent in January-March quarter
of 2013 compared to the year-ago
period.
"As of March 31, 2013, we had 1.11
billion MAUs, an increase of 23
percent from March 31, 2012. Users
in Brazil and India represented key
sources of growth in the first quarter
of 2013 relative to the prior year,"
the filing added.
MAUs are a measure of the size of its
global active user community. The US-
based firm defines MAUs as a
registered Facebook user who logged
in and visited Facebook through the
website or a mobile device or took an
action to share content or activity with
his/ her Facebook friends or
connections via a third-party website
that is integrated with Facebook, in
the last 30 days as of the date of
measurement.
The company said that users accessing
the site on their mobiles or handheld
devices are increasing internationally.
Globally, mobile MAUs rose by 54
percent to 751 million as of March
2013 from 488 million year-ago
period, especially in India, Brazil and
the US, it said.
"In all regions, an increasing number
of our MAUs are accessing Facebook
through mobile devices with users in
India, Brazil, and the US representing
key sources of mobile growth over the
first quarter of 2013 as compared to
fourth quarter of 2012," the social
networking site noted in the filing.
Mobile MAUs is a user who accessed
Facebook via a mobile app or via
mobile-optimised versions of the
website such as m.facebook.com,
whether on a mobile phone or tablet
such as the iPad, during the period of
measurement.
About 189 million mobile MAUs
accessed Facebook solely through
mobile apps or the mobile website
during the month ended March 31,
2013, a jump of 20 percent from 157
million during the month ended
December 31, 2012.
The remaining 562 million mobile
MAUs accessed Facebook from both
personal computers and mobile
devices during that month.
Worldwide daily active users (DAUs)
rose by 26 percent to 665 million on
average during March 2013 from 526
million during March, 2012.
"We experienced growth in DAUs
across major markets, including Brazil,
India and the US," it said.
Post a Comment