results with search listings in India for
select users.
What this essentially means is that
when you search for a product, Google
displays product listings from online
retailers on the right side of the
results page complete with product
images, pricing and direct links under
"Shop for 'Product name' on Google."
When we entered the search term
'Samsung Galaxy S4', Google displayed
shopping listings from Flipkart,
HomeShop18 and Yebhi. It's not just
limited to mobile phones and tablets
and we got shopping results for a wide
range of products including apparel,
LED TVs, air conditioners,
refrigerators, among others. Online
apparel store, Myntra is another
partner as we also spotted results
from the site.
On clicking the information icon
accompanying the listing Google
elaborates the reason why it displayed
these products as: "Based on your
search query, we think you are trying
to find a product. Clicking in this box
will show you results from providers
who can fulfill your request. Google
may be compensated by some of
these providers."
It's worth pointing out that we got the
Shopping listings results when we used
Google search in Safari on a Mac,
while we did not get them while using
another browser.
At the time of writing this post,
Google offers Google Shopping in
United States, the United Kingdom,
Germany, France, Japan, Australia,
Brazil, Spain, Switzerland, Netherlands,
Italy, and Czech Republic. Perhaps
Google is testing the feature with
random users and would make an
official announcement in the coming
days.
In June 2012, Google announced that
it would rename its Product Search
feature for users in the US to Google
Shopping. It also said that it was
changing the way these search results
worked.
The transition to the new model was
completed in October.
Search results are now influenced by
how much retailers and advertisers
paid to Google under its Google
Shopping program. In the past,
product search results were based
mainly on relevance and the program
was free. Google offers an API to
participating companies through which
they can manage listings.
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