launch a combo offer under which the
two companies are offering a number
of freebies including Xbox Live Gold
memberships to new and existing
Xbox customers who choose Airtel as
their Internet service provider.
Consumers who buy an Xbox 360 4GB
Kinect console and upgrade or
purchase a new Airtel High Speed
Broadband connection can get
discounts of up to Rs. 15,500. It's
worth pointing out that the discount is
only applicable when the customer
pays an annual rental of Rs. 8,500 for
a 2 mbps broadband plan or an annual
rental of Rs. 9,500 for a 4 Mbps plan.
The user gets 10GB data allowance
every month. After the cap, Airtel
reduces the Internet speed of the
connection to 256 Kbps.
For new Xbox 360 customers the
combo offer includes 10 Xbox 360
games worth Rs. 7,200, 12-months
free Xbox LIVE gold membership
worth Rs. 3,499 and discounts of up
to Rs. 4,888 on their existing or new
Airtel broadband connection.
Current Xbox 360 console owners who
buy a high speed Airtel Broadband
connection can save up to Rs. 4,888
and also get a free Xbox LIVE gold
membership for three months.
Existing Airtel broadband users can get
10 free Games and a FREE 12 months
Xbox LIVE Gold Membership if they
buy an Xbox 360 4GB with Kinect and
upgrade to special broadband plans.
While three games- Kinect
Disneyland, Your Shape Fitness 2, and
Kinect Adventures are offered inside
the box, 7 additional games have to
be downloaded online. These games
include Alan Wak, Fable 3, Gears of
War 1, Halo ODST, Halo Wars, Mass
Effect, and Crackdown 2.
The offer is available for consumers
across Delhi NCR, Bangalore, Chennai,
and Mumbai and is valid until 30th
June, 2013.
Users can register by filling up an
online form on www.airtel.in/xbox or
by sending an SMS with the keyword
'XBOX' to 53636 or by calling Airtel at
1800 103 0121.
Talking about the launch, Najib Khan,
CEO - Homes & Office, Bharti Airtel
said, "The fast growing adoption of
data services is currently driving the
next wave of growth in the Indian
telecom sector. Ranging from smart
phones to TVs - today's discerning
customer is looking for an 'always
online' entertainment experience
across platforms. This is equally
applicable to gaming consoles, where
we are seeing customers keen to
leverage internet access to heighten
the fun and excitement in their
gaming experience. We are confident
that our-tie up with Microsoft to offer
high-speed broadband connectivity to
Xbox and Xbox LIVE will fill this very
market demand, and deliver a much-
awaited and enhanced experience for
gaming lovers".
Commenting on the tie up with Airtel,
Anshu Mor, Business Group Lead -
Interactive Entertainment Business,
Microsoft Corporation India, said,
"Consumers can now enjoy a smooth
Xbox LIVE entertainment experience
which includes the best multiplayer
action that Xbox is so well known for
on an Airtel broadband. It's the
perfect fit for Xbox users in India,
providing them with round-the-clock
entertainment with a fantastic,
uninterrupted and exciting gaming
action/entertainment experience for
family and friends. Now play doesn't
need to stop - at home or on the
move".
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