phone from a new family of Asha
phones that will run a revamped
operating system that Nokia is calling
the Asha platform.
The full-touch phone will be available
in single and EasySwap dual-SIM
variants and feature a 3-inch QVGA
TFT capacitive display. It will be
available in six colours - Bright Red,
Bright Green, Cyan, Yellow, White and
Black.
The Asha 501 will feature a 3.2-
megapixel camera, Wi-Fi connectivity
and will offer 4GB of internal storage
expandable up to 32GB via microSD
card. The phone does not offer 3G
connectivity.
While the exact capacity of the
phone's battery is not known, Nokia
claims that the phone will offer
standby time of up to 48 days with
single SIM and 26 days with dual-SIM.
The phone weighs 98 grams.
"The new Nokia Asha 501 raises the
bar for what is possible in affordable
smartphone design and optimization,"
said Timo Toikkanen, executive vice
president, Mobile Phones, Nokia. "The
synergy between the physical design
and the engine that is the new Asha
platform has created a smartphone
with both style and substance at a
great price."
The Nokia Asha 501 is expected to
start shipping in June 2013 at a
suggested pricing of $99 before taxes
and subsidies. It is expected to be
available through approximately 60
operators and distributors in more
than 90 countries worldwide.
The Asha 501 is the first smartphone
built on the new Asha platform, which
leverages Nokia's investments in
Smarterphone, a company which
Nokia acquired in 2012 and builds on
S40/ Series40, Nokia's feature phone
platform.
Nokia claims that the new Asha
software platform provides developers
with an open standards-based
environment for creating quality apps
for consumers. Developers will be
create apps for the Nokia Asha 501
that will be compatible with future
Asha platform-based devices. Nokia
has also introduced tools like Nokia In-
App Payment and Nokia Advertising
Exchange (NAX), in addition to its
operator billing network to offer
monetization options to app
developers.
Nokia says that many of the most
popular applications are already
available or in development for the
Nokia Asha platform, including apps
from CNN, eBuddy, ESPN, Facebook,
Foursquare, Line, LinkedIn, Nimbuzz,
Pictelligent, The Weather Channel,
Twitter, WeChat, World of Red Bull
and games from Electronic Arts,
Gameloft, Indiagames, Namco-Bandai
and Reliance Games. WhatsApp and
other key partners will also offer apps
for the new Asha.
The HERE experience, based on
Nokia's location platform, will also be
available as a download for the Nokia
Asha 501, starting in Q3 2013 and
will initially include basic mapping
services.
Mobiles launched in May 2013
Nokia Asha 501 key
specifications
3-inch QVGA TFT capacitive touch
display
3.2-megapixel camera
4GB internal memory expandable up
to 32GB via microSD card
Dual-SIM/ Single-SIM
Wi-Fi/ Edge/ Bluetooth
Asha platform
99.2x58x12.1 mm
98 grams
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