incomplete without Apple bashing ads
and it came as a bit of a surprise that
Samsung had not launched any such
combative television commercials for
Samsung Galaxy S4. Until now.
The Korean smartphone maker has
launched a new television commercial
that talks about the new features in
the Galaxy S4 and mocks Apple
iPhone 5. The ad even goes on to
state some smartphones (read Galaxy
S4) are smarter than others (iPhone
5).
The ad begins with a graduation party
taking place and people seem to be
enjoying food and jumping into the
pool - kids being kids. In the party, the
students are shown using the Samsung
Galaxy S4, while their parents and
teachers (the older lot) are shown
using the iPhone.
The television unfolds to demonstrate
the Air Gesture feature as the person
eating a juicy piece of ribs is able to
answer the call by merely waving at
the device. Also the pictures clicked at
the graduation party are shared
between devices using the S Bean
functionality of the Samsung Galaxy
S4. It further goes on to how the
Samsung Galaxy S4 can control an
HDTV and recommend TV shows to
you.
Samsung has also released a 30
second video that continues with the
graduation theme to showcase the
eraser shot feature of Samsung
Galaxy S4. In this short television
commercial, Samsung does not make
fun of Apple's iPhone.
Mocking competitive products in a
television commercial is not a new
concept in the smartphone space. A
few days ago, Microsoft has rolled out
a new television commercial for Nokia
Lumia 920. In this ad, Microsoft
seems to be mocking the rivalry
between Apple and Samsung to drive
home the "Switch to Lumia" message.
However, the current Samsung Galaxy
S4 is not as quirky and quick-paced as
the Microsoft one.
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