has been a paid a video tribute by
Google on his 93rd birth anniversary
by way of a doodle.
The doodle features a video
showcasing some of the best film
credits designed by Bass. The
elaborate video is a mix of these
credits in sequence set to the tunes of
Unsquare Dance, a musical piece
written by the American jazz
composer Dave Brubeck. He has been
credit for designing some of the most
acclaimed film credit sequences for
film makers like Alfred Hitchcock,
Stanley Kubrick and Martin Scorsese
and movies like Carmen Jones, Man
With the Golden Arm, Psycho and
Vertigo, among others. His last work
was Martin Scorsese's Casino.
Saul Bass was born in 1920 in Bronx,
New York (US). He studied at the Art
Students League part time and
attended night classes at Brooklyn
College. He started his career in the
1940s with print work for film ads. He
got his first break in 1954 when he
designed the movie poster for
filmmaker Otto Preminger's Carmen
Jones. Preminger asked Bass to also
design the credit sequence for the
movie. He then worked with veteran
film-maker Alfred Hitchcock for
creating credit sequences for movies
like North by Northwest, Vertigo, and
Psycho. He also contributed to the
visual design of many of these films.
His credit sequences were revered for
their innovative approach. In fact
before he started working, credits
were mostly projected on cinema
curtains.
Bass also designed some of the most
iconic company logos including logos
for AT&T, United Airlines and Quaker.
Bass died in Los Angeles on April 25,
1996 at the age of 75.
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