endorsements as a way to break away
from the clutter and drive home the
message about their products.
However, celebrities and brand
associations don't always work out,
especially when you throw in social
media to the mix.
Samsung roped in Spanish tennis
player and current world number 4
David Ferrer to harp about its latest
flagship Galaxy S4. On April 30, Ferrer
took to micro-blogging website
Twitter to say that he was mighty
impressed with the S Health feature of
Samsung Galaxy S4 and that this
feature was helping him train.
While that seems a perfectly
appropriate message to get people
talking about the Galaxy S4, there was
one small problem: Ferrer used an
iPhone to send this tweet.
While Ferrer later deleted this tweet,
it was captured by an alert user and
later shared by TUAW website.
Ferrer is not the first celebrity to be
caught with the proverbial foot in his
mouth. Earlier this year, Alicia Keys
found herself in a similar situation. At
the launch of BlackBerry Z10, Keys
took centre stage with BlackBerry CEO
Thorsten Heins as the company
announced that she will be the new
Creative Director for BlackBerry.
However, a few days post her
announcement, Keys was spotted
sending tweets through Tweetdeck
app on her iPhone. Though Keys later
tried to clear the air by claiming those
tweets were not her own but posted
by a third-party on her behalf, the
damage had already been done. Critics
even pointed out that Keys had been
posting photos using Instagram, an
app which was not available on
BlackBerry 10 smartphones at that
time.
Even Oprah Winfrey had to face
similar embarrassment. Winfrey went
gung-ho praising Microsoft's Surface
tablet saying on her website that "The
Surface, Microsoft's first tablet, feels
like a Mercedes-Benz to me, people!"
and later took the micro-blogging
website Twitter to inform her
followers that she had bought 12
Microsoft Surface tablets as Christmas
gifts. However, this tweet of hers had
been posted from an iPad.
Some of the Indian celebrities too
have been spotted making similar
gaffes. One such example is that of
Sonam Kapoor who was seen using
Ubersocial Twitter app from her
BlackBerry smartphone while she was
still associated with S Mobility (Spice).
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